In the grocery store, you have seen the customer standing in the aisle and reading the back of a product package with a bewildered look on their face. Consumer confusion is prevalent in the gluten-free community and often comes from advisory labels, ingredient lists, and precautionary statements on packages. For example, the package says that it’s gluten-free but there’s a statement that says it’s made in the same facility that processes wheat. Or the product has a gluten-free statement but the consumer’s home test says that it contains gluten.
Seeing this confusion and knowing that part of Gluten Intolerance Group’s (GIG) Mission is to empower the gluten-free community through consumer support and education, GIG has put together a series of informational pieces to address the questions that consumers have and inspire buyer confidence in certified products.
Labeling of Gluten-Free Foods White Paper – This White Paper provides a quick reference guide for labeling on gluten-free foods and explains the importance of the Gluten-Free Certification Organization (GFCO) logo. Any product certified by GFCO is safe for those with celiac disease or any other gluten-related disorder.
Interpreting Allergen and Advisory Statements on GFCO Certified Products – This easy to follow infographic is a “how to” when it comes to interpreting allergen and advisory statements on GFCO certified products. Quick information points answer why companies add the label and what the bottom line is for the gluten-free consumer.
In addition, GIG recently held our Gluten-Free Labels 101 webinar featuring our experts in the fields of regulatory standards, nutrition, and food safety. A recording of this webinar will be available shortly so keep checking www.gluten.org and our GIG social media pages in the days to come.
Help to avoid consumer confusion on your product packaging and inquire now as to how you can carry the GFCO certification mark that is the most trusted in the gluten-free community.