“Mistakes in labeling foods as gluten-free can be costly to manufacturers as well as potentially dangerous for consumers. In addition to triggering a serious illness, manufacturers responsible for a contamination – even if inadvertent – face the prospect of fines, expensive voluntary or involuntary recalls, damage to brand reputation and possible litigation by
This is just an excerpt from the May 2017 edition of CPGmatters, featuring GIG’s CEO Cynthia Kupper talking about the risks facing manufacturers of gluten-free food and beverages. CPGmatters is a twice-monthly e-zine dedicated to helping consumer packaged goods professionals build brands through retail.
Kupper goes on to say that “manufacturers can build good will and brand reputation with consumers by meeting their desire to know more about the food products they purchase and consume.”
Read the rest of what Cynthia has to say, including a prediction for the gluten-free food & beverage market at Risks Facing Makers of GF Food & Beverages .