During Celiac Awareness Month, people involved with the gluten-free community come together for a single cause. We want the world to know that celiac disease and non-celiac gluten sensitivities (NCGS) are a serious matter that affects millions worldwide. An example of these combined efforts is seen in the collaboration between Coors Peak, Jules Shepard and the Gluten Intolerance Group (GIG).
Coors Peak just released their 2nd naturally gluten-free beer, Coors Peak Golden, for distribution in the Pacific Northwest. Following up on the success of the first gluten-free beer, Coors Peak Copper, the new Coors Peak Golden is a medium-bodied golden lager with a brilliant golden color and hints of citrusy hops that give the finish its low hit of hoppy bitterness. Both the Copper and Golden varieties are certified by GIG’s certification program, the Gluten-Free Certification Organization (GFCO). Products certified by GFCO are tested to 10 parts per million (ppm) or less of gluten and endure continuous, stringent testing to maintain the certification label that is seen as the symbol of trust by the gluten-free community.
Jules Shepard, also known as gf Jules, is an entrepreneur, social media influencer and a highly recognized and respected member of the gluten-free community. Her award-winning gluten-free products are also certified by the GFCO program and her gfJules blog and Gluten-Free Voice podcasts are reliable resources for members of the gluten-free community who are looking for answers concerning the industry’s hot topics.
Coors Peak, Jules and GIG have come together this May to inform consumers, gluten-free or not, about the steps taken to ensure that certified products are safe for those with celiac disease and/or NCGS. “Products that are not naturally gluten-free or that carry the claim gluten-reduced/removed can be a source of consumer confusion and are potentially not safe for our community,” says Chris Rich, VP of Development for GIG. “In teaming with Coors Peak and with Jules, we feel that we are able to expand this education to a broader audience and help them to recognize the importance of products such as Coors Peak Copper & Golden and gfJules mixes in carrying the GFCO certified logo and what that really means to them, the consumer.” More information about the Coors Peak brewing process can be found on their site under the header, Our Approach. Jules’ comprehensive overview of gluten-free beers on the market today can be found here. You can also listen to her recent free podcast featuring Coors Peak.